I agree with the beginning of your post and what you’re saying about the risks inherent with trusting unaccountable bloggers as a main news source. However, I must strongly disagree with you about your concerns with bloggers leading to increased corporate advertising and decreased corporate accountability.
That mainstream media is dependent upon advertising revenue in itself creates a source of corporate bias. As one example, I recommend reading the latest car reviews in your local paper or Wisconsin Auto and RV. You will notice that these articles are rarely, if ever critical of the vehicles discussed. Often if not always, the vehicle receives glowing praise. Why? Because the paper receives revenue from that auto manufacturer.
No matter how “credible” a source is, there will always be bias. Whether it’s from the writer or whoever pays the bills, someone’s agenda will seep through. Whether we receive our news from blogs or the mainstream media, it is still our duty as citizens to perform our own fact checks and find multiple points of view in order to remain objective.
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